This is a real report. It was produced by the same checks you would receive, against a live site, on the date shown.
The only thing changed is the client's domain name. Nothing here is a mock-up — an invented sample would be exactly the kind of
thing this audit exists to catch.
17
Effectively invisible
out of 100 · 6 checks
What we checked
NEEDS WORKAI crawler access
robots.txt returns 200 but is not text/plain (got "text/html"). Crawlers may not parse it.
FAILSitemap
No valid sitemap.xml. Assistants and search crawlers have no map of your pages.
FAILMachine-readable business facts
No JSON-LD structured data on the homepage. Assistants have to guess your name, location and services from prose.
NEEDS WORKQuotable content structure
1 H1 and 0 H2 headings. Assistants quote well-sectioned pages; flat pages get summarised away.
FAILTitle and description
No meta description.
FAILIndexable
Homepage sends "noindex,follow" — it is asking to be excluded entirely.
Your fix list, in priority order
P1 Serve robots.txt as text/plain. Right now it returns a page, which crawlers cannot read as rules.
P1 Add Organization or LocalBusiness JSON-LD with name, address, phone, hours, and areaServed.
P1 Remove the noindex meta tag from the homepage. Nothing else matters while it is there.
P2 Publish a valid sitemap.xml and reference it from robots.txt.
P2 Add a descriptive <title> and meta description naming the service and the place you serve.
P3 Use exactly one H1 and break the page into H2 sections that answer a real question each.
P3 Add FAQPage schema — question/answer pairs are the format assistants quote most directly.